Privacy Policy

At Pet Ultimates, your privacy is important to us. This policy explains how we collect, use, share, and protect your personal information when you visit our site (petultimates.com) or make purchases with us.

1. Information We Collect

a. Personal Information

  • Provided by you during checkout or account creation: name, email, shipping/billing address, phone number, payment details.
  • Communication data when you contact us (support emails, inquiries).

b. Automated Data

  • Browser/device data (IP address, browser type, operating system).
  • Cookies, pixels, and analytics for browsing behavior (e.g. Meta Pixel for ad optimization).

2. How We Use Your Information

  • To process orders, fulfill purchases, and communicate status updates.
  • To personalize your experience, recommend products, and improve our site and services.
  • To send you promotional emails, with your consent (unsubscribe anytime via links or email).
  • To analyze website performance and ad effectiveness (e.g. Facebook/Instagram ads via Meta Pixel).
  • To comply with legal obligations and prevent fraud.

3. Cookies & Tracking Technologies

We use cookies and similar tools to improve your experience:

  • Essential cookies for site functionality.
  • Analytics (e.g. Google Analytics, Meta Pixel) for browsing activity and campaign insights.
  • Marketing cookies for interest-based advertising.

You can manage your cookie preferences via our Consent Manager or your browser settings, though disabling cookies may affect site usability.

4. Information Sharing & Disclosure

We do not sell or rent your personal data. We only share it in the following circumstances:

  • With trusted service providers (payment processors, shipping carriers, email platforms) who require it to fulfill orders.
  • When required to comply with laws or legal requests.
  • During a business transfer, merger, or acquisition—under confidentiality agreements.
  • For aggregated, non-personal analytics tracking.

5. Your Privacy Choices

  • Marketing Communications: You can opt out at any time from emails or texts. Links and support email (support@petultimates.com) are provided.
  • Cookies: You may disable non-essential cookies via our Consent Manager or your browser, though site performance may be impacted.
  • Access & Corrections: If you created an account, log in to update your information. You can also request corrections or deletion by contacting us at privacy@petultimates.com.

6. Data Security

We employ industry-standard security protocols (SSL encryption, secure servers) to protect your personal data. However, no system is 100% secure—please safeguard your account credentials.

7. International Transfers

If we process your data using servers or personnel outside the U.S., we will ensure protections consistent with applicable data protection laws.

8. Children’s Privacy

Our site is intended for users 18 years and older. We do not knowingly collect information from anyone under 18.

9. California Privacy Rights

If you're a California resident, you may have additional rights under the CCPA/CPRA, such as:

  • Accessing personal data collected
  • Requesting deletion (with exceptions)
  • Opting out of data sales (though we do not sell your data). Contact privacy@petultimates.com for these requests. 

10. Updates to This Policy

We may update this policy over time. The effective date will be updated at the top, and continued use after updates constitutes acceptance.

Last Updated: June 7, 2025